Webinar: How to Choose a Marketing Agency for IT Service Providers

Marketing for IT service providers is a different game than any other industry, and choosing the right marketing agency for IT services comes with a unique set of considerations. Watch and learn tips about finding the right marketing agency for your business. Watch the webinar on

Webinar: Top 10 most common challenges buyers of IT firms experience and how to avoid them

Hartland Ross leads a discussion about the Top 10 most common challenges buyers experience during the acquisition of IT services firms. 15 years of transactions has identified common themes as the basis for deals not getting done and buyers losing interest. Webinar Transcription Hartland: Good morning and welcome to today’s session. We’re going to be talking today about some of the most common challenges that buyers experienced during the acquisition process of IT service companies and my name’s Hartland Ross. I’m the president of e-commerce marketing solutions and a founder of eBridge and The Host Broker and MSP broker. The […]

Webinar: Pocket MBA for MSPs

Special guest Harry Brelsford from SMB Nation joins Devin to discuss his book ‘The Pocket MBA‘. Learn practical business lessons from one of the best-known names in managed services. Watch the webinar on

Webinar: The Role of Social Media for IT Service Providers

We are often asked about social media and its applications for IT service providers. While social media is undoubtedly more important for consumer brands, it still plays a valuable albeit limited role for those trying to sell to businesses as well. Join eBridge’s Devin Rose and Jason Park for a discussion about how you can best utilize social media in your marketing mix. Watch the webinar on

Webinar: What is with the crazy secondary IP market?

Watch an in-depth discussion from Hartland Ross on the process of buying and selling IPs on the secondary market. We’ll discuss what is the secondary market, why does it exist, why are prices going sky high and what are your options? Webinar Transcription Good morning or good afternoon, depending on where you are welcome to today’s session. Today I’m going to be talking all about this crazy secondary IP market. So what is it, how can you participate, why does it exist, and pricing, among other things. So welcome! My name is Hartland Ross. I’m the President of e-Bridge Marketing […]

A CEO’s Journey: From Inception to Exit

The journey of a CEO with special guest Dennis O’Connell. We’ll take you through the various stages of building and exiting a business. Learn how to navigate owner changes, personnel changes, sales strategy migration, financial evolution, the process of maturity, and how clients are viewed throughout the process. Webinar Transcription Hartland Ross: So welcome to today’s session.   Taylor Business Group  I have the pleasure of introducing you to Dennis O’Connell with Taylor Business Group and Dennis is joining us from Nebraska, right?  Dennis O’Connell: You bet. Omaha. Hartland: That’s what I thought. So excellent! And I really appreciate you joining […]

Webinar: Lead Generation Part 3 – Landing Pages

In the third part of our series on lead generation, Devin Rose is joined by eBridge’s web designer Jason Park to discuss the role of landing pages in lead generation, including best practices for IT Service Providers using landing pages in their lead generation campaigns. Watch the webinar on

Lead Generation Part 2: ROI For MSPs

What’s the ROI going to be? Every Managed Service Provider wants to know, and every marketer struggles giving a good answer. Watch Devin Rose from eBridge Marketing Solutions and The Host Broker for a discussion of various lead generation tactics and the ROI you might be able to expect.  Watch the webinar on

Lead Generation Part 1: Outbound Lead Gen

Many readers will be aware that The Host Broker is operated alongside eBridge Marketing Solutions, our marketing arm. eBridge is a digital marketing agency created just for IT Service Providers. Recently eBridge’s Devin Rose and Colin Dowling presented a 30-minute webinar to answer both common and esoteric questions about outbound lead generation for IT Service Providers. Watch the webinar on

Outsourcing Marketing Effectively (Webinar)

Recently we were invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that connects those with a need for fractional accounting with qualified accountants. Keeping with the spirit of working with outside professionals, my presentation entitled ‘Outsourcing Marketing Effectively’ discusses marketing tactics where low-cost can be prioritized, marketing tactics where quality-of-service should be prioritized, in addition to some general tips when working with outside marketers. Watch the webinar on

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