What’s the ROI going to be? Every Managed Service Provider wants to know, and every marketer struggles giving a good answer. Watch Devin Rose from eBridge Marketing Solutions and The Host Broker for a discussion of various lead generation tactics and the ROI you might be able to expect. Watch Webinar Webinar Transcription Devin: Hello, everyone! Thanks so much for joining me today for a presentation entitled Lead Generation ROI for MSPs. My name is Devin Rose, and I’m from eBridge Marketing Solutions. This is actually the first time I’m giving this presentation. So, it actually was born out of […]
Recently we were pleased to bring you a webinar featuring Erick Simpson as our guest expert. Many readers will know Erick as a renowned MSP business and channel growth expert, influencer, thought leader, author, speaker and consultant. You may have seen his speaking engagements at MSP industry events in years passed. Erick is an excellent orator offering countless nuggets of wisdom, and we hope you enjoy his presentation as much as we did. Watch the webinar on YouTube or read the transcript below for valuable insights into growing your MSP, acquiring an MSP, or selling your MSP. Transcript: ‘Building to […]
Hartland and Devin were recently invited to join the host of CompTIA’s BizTech podcast, Miles Jobgen, to discuss marketing MSPs during COVID. Based on the current marketing conditions, what growth strategies make sense? And given those strategies, what marketing tactics make sense? If you’d like to give the podcast a listen, you may find the episode here. Also be sure to check out the accompanying blog entry on our sister-site www.ebridgemarketingsolutions.com. Enjoy!
Listen to the CompTIA BizTech Podcast with Miles Jobgen and our own Hartland Ross Click here to listen The acquisition frenzy in the MSP marketplace shows no sign of letting up. In fact, it’s getting more competitive than ever. As a buyer, you need to move quickly to secure the best deal, but a financially successful outcome requires a methodical and deliberate approach. In this podcast, Community Director Miles Jobgen and President of eBridge Marketing Solutions Hartland Ross walk you through some of the key components and considerations required to complete a successful MSP purchase that is a win-win for […]
If you’re in the market to buy or sell a web hosting business, it’s important to understand the concept of ‘deferred revenue’ and how it impacts your valuation. Deferred revenue is a liability reflecting money that’s already been collected for services that are to be rendered in the future. Whereas normally revenue contributes positively to a hosting business’ valuation, deferred revenue decreases the valuation by virtue of being a liability. Hosting company valuations are largely determined based on the recurring revenue (i.e. the Annual Recurring Revenue, or ARR). As a general rule of thumb, a typical valuation of hosting businesses […]
Increasing the value of your IT services business in preparation for a sale is not something that can happen overnight. It’s a process that involves multiple components working together and builds on itself over time, resulting in an increased value. While your business may still be young and you’re looking forward to many more years leading its growth, your exit strategy should still be considered. We’ve included below issues of finance, profitability, technology, agreements, and general management for you to incorporate into your plan. Finance Keep Separate Books for Different Lines of Business: While your business may be known for […]
In this ebook we address six reasons why you may be considering selling your business and the tactics you should employ to obtain the highest price. If you are interested in selling your business please click here for a free evaluation Free Evaluation
Whether you’re buying or selling an IT services business, the M&A experience can be stressful and exhausting, especially if you try and go it alone. Not only can an experienced M&A advisor lift some of the burden off your shoulders by taking on individual tasks related to due diligence and negotiation, but they come with a great deal of strategic expertise including industry-specific knowledge and relationships with potential business partners. Conduct your own due diligence to retain an advisor you can trust and has your best interest at heart throughout the entire process. This is critical to achieving a high […]