Selling Your MSP: By the Numbers

When you sell your MSP with The Host Broker, our processes assure that your business is going to receive enough interest from potential buyers to return fair market value (or greater). In today’s blog, we’ll demonstrate by looking at milestones in the selling process from a numbers perspective.

Thousands of Potential Buyers

For our new listings, we create a one-paragraph summary of the business which acts as a teaser for interested buyers. It identifies the nature of the business, the geographical scope, some high-level financial metrics, the seller’s reason for exiting, and anything else that is unique about the business. We distribute this blurb across multiple channels:

  • We send it to a few thousand subscribers via our weekly mailing list, of which 25% to 35% open it each week.
  • We list it on our website, where >100 buyers login to review listings each week.
  • We post new opportunities to Reddit, where hundreds of Redditors view our posts.
  • We list via online brokerage platforms, where hundreds view each listing.
  • We share listings with partner brokers, whose own audiences number in the thousands.
  • We have an “MSP Wishlist” where buyers indicate the profile of MSPs they are interested in. For each new listing, we review the MSP Wishlist and all matches are reached out to. There are typically 10-30 matches or more for each listing.

While it is difficult to come up with a precise tally, when you add up the estimates for each channel, it is safe to say the number of potential buyers reached when you list with The Host Broker is in the 1000’s.

Dozens of NDAs

When a buyer is interested in receiving more information about a listing, their next step is to request and sign a non-disclosure agreement. Once signed, we then send them a package containing more information about your business including a Company Overview document, balance sheets, and profit & loss statements.

For a typical MSP listing, we’ll have several dozen potential buyers who sign the seller’s NDA.

Many Discovery Calls

After a buyer has reviewed the package, if they are interested in moving forward, the next step is usually to arrange a discovery call with the seller. Sometimes, a buyer may have questions they’d like answered prior to having a call. In any event, the call gives both parties an opportunity to become acquainted and to ask each other questions about operations, key clients, employees, company culture, or anything else that is important to them.

Ultimately, most MSP listings result in 10-15 phone calls between interested buyers and the seller although this can be increased or decreased based on how rigorous the qualification process is.

Several Offers Submitted

After a call with the seller, the buyer will decide whether or not to put forward an offer. Often this will take the form of a Letter of Intent. An LOI is a non-binding agreement which establishes expectations for the key deal terms such as the valuation, payment terms, exclusivity, non-compete clause, access level to materials during due diligence, what is being purchased and more. The LOI typically has an expiration date. Some buyers will instead put forward an informal offer detailing the valuation and payment terms, then will graduate to a formal LOI upon request from the seller.

Most owners of MSPs who list with The Host Broker end up with 3-6 LOIs to choose from, again depending on how stringent the qualification process is.

One LOI Signed

By going through the selling process, sellers end up with several competing LOIs to choose from and can be confident they are being offered a fair price for their business. But price isn’t the only consideration. Sellers also consider which LOIs have the most favorable payment terms, their rapport with the buyer, whether the non-compete clauses align with their future plans, whether their employees/clients will be well-served by the potential buyers, and more.

Factoring all that in, the seller chooses one LOI to sign, and proceeds to the due diligence period.

Few Months of Due Diligence

During the due diligence phase, the chosen buyer gains access to and reviews key documents including financials to verify their accuracy. Legal and operational reviews are conducted. If needed, this is also when the buyer may secure financing, and their bank may have additional requests for documentation. Negotiations and adjustments rarely, but sometimes may occur based on the findings.

This phase is a thorough examination of the business working towards finalizing a purchase agreement and may take 2-4 months.

Several Weeks to Finalize a Purchase Agreement

Once due diligence is complete and both parties are satisfied, their attorneys take over to negotiate the purchase agreement. It usually requires multiple rounds of iterations to align the purchase agreement with the buyer and seller’s intent and to ensure legal compliance.

Finalizing the purchase agreement typically takes several weeks, but once agreed to, is signed, and the acquisition is official!

One Last Thought

Selling your MSP with The Host Broker guarantees exposure to thousands of potential buyers through various channels, results in multiple competitive offers, and culminates in one purchase agreement that is satisfactory for both parties. Contact The Host Broker to explore whether selling your MSP is a good fit for you.

Are You Ready to Sell Your MSP?

Selling your business is both a milestone and a life-changing decision. On the one hand, there’s a clear path to lasting financial security after years of hard work and stress. On the other hand, selling at the wrong time or in a wrong way might not give you the results you want, neither financially nor psychologically, or personally. 

Are you ready to sell your IT service business? Here are a few considerations to take into account.

Can you attribute profit by service and by client?

The first step in preparing your company for sale is applying a few optimizations to make it more attractive for potential buyers. 

For example, if you offer multiple services for multiple clients, can you rank them in the order of growth, revenue, and profitability? Since your company is valued based on the multiple of growth and profitability (but averaged out across all services), fixing problematic areas will help you increase the final selling price. 

In case you can’t spur profitability or growth for some services or accounts, it might be beneficial to cut them, increasing your multiplier.  

Can you correlate COGS to specific revenue sources?

When you break down revenue by services or clients, you’ll see that some bring in healthy revenue but are barely profitable in the end. 

The likely culprit is COGS — the cost of providing the service is close to the revenue you generate from those services. A typical MSP might find that longtime clients are still paying the same fees while the cost of delivering the service (e.g. labour, infrastructure) has significantly increased. This is the perfect time to have a conversation with your clients and look to implement auto renewal agreements with a price escalator.

Another reason for high COGS relative to revenue is miscalculation, particularly with new services. Unless new services are showing healthy margins and growth, you might want to consider whether it makes sense to keep them or alternatively increase the price in order to increase the valuation.

How involved are you in daily operations?

Owners of smaller but growing MSPs are often not only CEOs but also engineers, account executives, customer support specialists, and occasional bookkeepers — all while paying themselves a bare minimum to survive. 

The question to ask yourself is “what would it take to replace you?” The buyer might have to hire a new CEO and other staff at market rates to get the same output. What would it cost them? 

You should include the market rate salary necessary to replace your role in your region as part of the adjustments needed to calculate an adjusted EBITDA figure.

In addition, consider whether all your MSP’s processes are clearly laid out or are you mostly keeping them in your head? An important part of the transition is documenting every process the buyer needs to repeat your success. 

How much money do you need? 

Reasons to sell a company vary greatly, from personal including divorce to other debt to burnout and of course retirement. 

If you control the timing, you should sell at the sweet spot — when your MSP produces healthy profits while continuing to grow. The other side of the equation is “how much do you need?”

While more is better, if you need $4M to retire on the beaches of Thailand, and your business can already be sold for over $7M, is it just inertia that keeps you going? 

Conversely, if your business is just picking up steam, consider growing it for another year or two. 

The key idea is to know your number, so you can calibrate accordingly. 

Do you have a reasonable expectation for the valuation?

The buyer will value your company based on the multiple of your revenue, EBITDA, or in the case of MSPs, adjusted EBITDA. The multiple is dependent on many factors including your growth rate, location, specialization (if any), percentage of recurring revenue and customer concentration among other factors. 

In general, a healthy growing MSP can expect to sell for 3-6x EBITDA. Wondering what a more precise valuation of your company might be? Get in touch with us at The Host Broker and we’ll provide you with one — free of charge.

Have you consulted a CPA about the tax-implications?

There are lots of ways to structure a deal, from a lump-sum cash payout,  stock in a Newco or buyer’s firm to an earn-out to seller financing. 

Tax implications are an important part of the process. While getting the whole sum in cash today seems like a good idea, paying tax at the highest marginal tax bracket and giving away half of it to taxes might not. 

A CPA can advise you on what works best in your situation with regard to minimizing tax obligations and working backwards from a targeted amount if known. You should know what you’re looking for (need for retirement if relevant) before starting negotiations. 

Are your intentions aligned with your partners?

If you have other shareholders in the company, getting alignment before starting the sale process is essential. In many cases with a partner, you will be obligated to buy them out if you are not both aligned. 

Having a clear idea of a desired selling price and conditions including any requirements to remain working for the buyer are important to think through.

The partner who leads the selling process should also make sure to openly and transparently communicate the progress with others. 

Do you have a plan for what’s next?

When you’re used to waking up thinking about your business, mulling over problems while having lunch, and going to bed with new ideas in mind — adjusting to the new reality might be difficult. 

All business owners need a clear direction post-sale. Even billionaires aren’t immune from this

What are you going to do when you’re no longer operationally involved in your company? What other goals do you have? 

A natural impulse for those who are used to working all the time is to get right back into the game with a new company. However, a non-compete agreement might prevent you from starting another MSP for a few years. So have a plan B. 

Getting ready to sell

It’s a good exercise to ponder the questions above before you start approaching potential buyers. Not only will you look at your company with more clarity, you might be able to increase its selling price and avoid living in an aimless depressed state after the deal is done. 

But there’s much more that goes into a successful sale, from choosing the best buyer to negotiating to getting your books and operations in order. That’s where an experienced broker with a track record of successful deals can be invaluable. 

Thinking about selling your MSP? Just reach out to the Host Broker for advice and get a helpful guide throughout the selling process. 

6 Red Flags to Spot in Buyers Interested in your IT Service Business

When it’s time to sell your IT service business, you want to find a deal that’s fair to everyone — great compensation for you, growing future profits for the buyer, and a fitting new environment for your team — without wasting a lot of time. 

Some buyers, however, don’t think that way. Whether they are not serious about the deal, want to aggressively negotiate down the price, or try to lock you into an exclusivity clause to keep their options open, you should be able to spot typical buyer red flags and avoid them to find a great new home for your business.

Tip: Want to sell your IT business without setbacks? The Host Broker will connect you with thousands of trusted buyers of IT firms and walk you through the process step by step, avoiding common pitfalls.

1. Lack of Questions

If you meet with a potential buyer and they don’t have constructive follow-up questions, you should be concerned. 

Lack of questions might mean that the buyer didn’t prepare for the meeting, willing to waste everybody’s time. It might be a sign that they are disorganized and don’t have a proper process in place. It hints at lack of commitment.

Asking questions already answered in the provided documentation, such as “how many employees do you have?”, is no better. It shows that the buyer hasn’t reviewed even the basic information about your business. 

What are some good questions to ask to avoid getting things off on the wrong foot? A few examples questions that demonstrate that the buyer is thinking about next steps could include: 

  • Are we using similar backup and disaster recovery systems? 
  • Are we adjusting EBITDA in the same way?
  • How do we migrate your infrastructure to ours? 
  • Is it going to be difficult to switch merchant accounts? 
  • How would you see an announcement to your customers being made? 

2. Ignoring Important Elements of the Deal

Buyers who don’t pay close attention to what matters to the seller should cause suspicion. 

If the seller says that their employees or customers mean more to them than the final price, a reasonable buyer would provide assurances about cultural fit and taking care of the existing customer base. 

Instead, if the buyer becomes picky with employees’ lifestyle benefits or some customers not paying enough, it’s likely they will change these things as soon as they take over. 

Other important elements of the deal are know-how, certifications, and geographical presence. 

If your business works with specific technologies (e.g. Citrix, Oracle, VMware), the buyer should be aware of that and concerned with being able to maintain the same level of service. 

If your business services clients in a particular industry (e.g. government or healthcare), the buyer should make sure they have all the necessary certifications, clearances (ex FedRAMP) etc to continue that work.

If your business has clients that require on-premise work in different geographical locations, is the buyer able to support these customers as needed?

3. Lack of Familiarity With Industry Terminology

No one wants to sell to an incompetent buyer who would run the business into the ground a few years in. The buyer’s lack of familiarity with industry terminology is one of the easy-to-spot red flags that they might not be the right choice. 

When an MSP sells to another MSP, industry terminology is rarely a problem. However, if a buyer comes from a different space — finance, oil and gas etc thinking it would be exciting to diversify and own an IT business, you should think twice. 

It’s hard to understand the implications of running servers, maintaining infrastructure, making the right technological hires, and supporting customers when you know very little about the industry. 

Besides the disruption poor industry knowledge can bring to customers and employees, it can also have a serious effect on the seller if there are earn-out clauses or seller financing involved. 

4. Moving Too Quickly

There is no shortage of potential buyers who do next-to-no due diligence before submitting an offer or LOI. The reason is that they don’t want to miss out on a deal and try to beat their competition to it with the idea that they will negotiate the deal down later if they miss something. 

The buyer then starts their due diligence only after giving getting the seller into a no shop or exclusivity period. 

This creates a asymmetry, since the buyer can still find reasons not to go through with the deal they don’t like (e.g. not liking the exposure to a particular industry), but the seller is likely going through the process in good faith and ultimately wasting their time.

If the deal is not signed, the seller has to start the whole process all over again. 

5. Not Providing References

It’s always a good idea to check the buyer’s references and see how their past acquisitions have turned out. Even if they haven’t done a deal before, checking the quality of their references is an important step. 

If the buyer has done deals in the past but can’t provide a single reference and is making excuses — a critical red flag. 

6. Contentious Behaviour

If the potential buyer always tries to find something wrong with the business and asks confrontational questions that put the seller on the defensive, there is little chance for a trusted relationship to develop. 

Examples of contentious behaviour could be nitpicking negative Google reviews, saying that revenue projections are hard to believe (without providing evidence), questioning the competence of employees after reviewing ticket history etc.

When the buyer doesn’t believe they are buying a great business, they are more likely to prove themselves right post-purchase. 

Why Buyer-Seller Conversations Are Important

When you meet with potential buyers, listening to what they say, how they behave, and what questions they ask (or don’t ask) can be a strong indicator of a good or poor fit. 

Watch out for: 

  1. Lack of questions
  2. Ignoring important elements of the deal
  3. Lack of familiarity with industry terminology
  4. Moving too quickly
  5. Not providing references
  6. Contentious or argumentative behaviour

Avoiding red flags in negotiations comes with experience of seeing bad acquisitions play out. But you don’t have to go through it if you rely on an experienced IT service business broker. 

The Host Broker can put your business in front of thousands of qualified buyers and guide you through the whole process. Contact us to ask any questions, and we’ll give your business a fair evaluation — for free. 

Selling a business is an important milestone that happens only once for most entrepreneurs. Make sure to take heed of the red flags above, and you’ll avoid many common mistakes.

What Questions Should an MSP Owner Consider Before Selling the Business

What questions should an MSP owner consider before selling their business? Find out in a webinar presented by The Host Broker and eBridge Marketing Solutions with special guest, Josh Peterson, the CEO of Bering McKinley and BMK Community.

The first question to consider is: what valuation does the owner need to achieve their goals? We emphasize the importance of considering this question early on and not waiting until the owner receives an offer or lists the business for sale. We also mention the personal and financial factors that should be taken into account when determining the valuation and the need to consult with a CPA to understand the tax implications of the transaction.

The second question is about the financial metrics that should be focused on to increase the valuation of a managed service provider (MSP) for sale. The valuation methods for an MSP are related to cash flow and net profit. Recurring revenue is another metric that can increase valuation. For smaller MSPs, attaching a cost of goods sold to each item of revenue and knowing where the profitability comes from is essential.

The third question is whether having a sales team in place can increase a company’s valuation. Having a sales team shows maturity and planning, and gives buyers confidence that the company has a system and process in place that will continue to produce growth. However, the assumption is that the sales team is productive and can justify their cost. Relying solely on word of mouth and referrals is not unique and will not increase valuation. Overall, having a sales team can help increase valuation, but it’s important to ensure that the team is effective and can produce results.

We also discuss whether an MSP’s clients are month-to-month, or have break-fixed contracts, that can be converted to longer contracts. There can be a healthy mix of recurring, project, and hourly revenue. But it is important to realize that buyers are looking for certainty in revenue streams and a customer base that will be with them long term. MSPs whose clients are on shorter term contracts may require a greater earn-out component.

The company culture and employee morale are also important factors for sellers to consider when preparing for an acquisition. Buyers will want to make sure that there is a cultural fit, and if the company is a bad place to work, it will be a red flag that will impact the valuation of the business. A good way to measure employee satisfaction is through the employee net promoter score (eNPS), which can help identify areas for improvement. A positive company culture will make employees more likely to stay, which will make the business more valuable to buyers. Remote work can also increase employee satisfaction, especially in areas with traffic congestion and long commutes, and can make the business more attractive to buyers from other regions.

The technology stack and infrastructure are also very crucial when selling an MSP. Sellers benefit when their CRM and PSA tools are similar to those of potential buyers to make integration easier. Having a better-built stack makes a business more attractive to buyers.

The next question is “What % revenue is associated with the top 5 clients?”, where we discuss the issue of customer concentration and its impact on a potential buyer’s perception of a business. For example, having a single client representing over 20% of a company’s revenue or the top five clients representing over 40% is seen as risky. However, sometimes there isn’t much an MSP can do about a situation where a large client grows substantially, in which case a buyer may wish to structure the deal with an earn-out or retention strategy to mitigate the risk.

Lastly, we discuss the cost of replacing the owner’s role in a business, which is an adjustment made to the profit and loss statement (P&L) when calculating adjusted EBITDA. The cost of replacing the owner depends on their role and geography, and it affects the valuation of the business.

If you have any questions, please don’t hesitate to contact us.

Adjusted EBITDA Explained for IT Service Providers

Any business owner who tracks their books knows how valuable EBITDA (earnings before interest, taxes, depreciation, and amortization) can be. EBITDA measures core (or operating) business profitability, before debt, taxes, or asset maintenance come into play. Even though EBITDA is not part of GAAP, it’s almost universally included in income statements because it helps external parties better understand how a business is performing. Knowing EBITDA answers a critical question — is this a fundamentally good business? 

If EBITDA is negative, for example, it tells you that the business has serious operating issues. It might be spending too much on marketing to attract new customers, having too few customers to cover fixed costs, or even not charging enough to offset variable costs for each customer. 

That said, positive EBITDA doesn’t mean a business is profitable, especially if it spends a lot on CapEx to operate. 

Still, EBITDA is routinely used in the business community to compare company valuations, usually expressed as a multiple. A growing technology company might sell for anywhere from 3 to 10x EBITDA. Large companies with a significant moat (e.g. proprietary technology) might expect even higher multiples of between 10 and 15x or more. 

While EBITDA tries to get to the core performance of a business by subtracting non-operating expenses, there still might be some non-recurring expenses that muddle the picture. Subtracting those can help clarify business performance even further — in a metric called adjusted EBITDA. 

What Is Adjusted EBITDA?

Adjusted EBITDA drills down further to analyze the core operating business by adding back additional one-off expenses or subtracting non-operating income – COVID-related loans for example. The expenses can vary widely and include debt write-offs, employee bonuses, legal expenses, COVID-related spending, etc.

Unlike EBITDA, adjusted EBITDA varies for every company. Knowing how to calculate it properly (and reasonably) for your business can be the difference between being valued at a lower or higher multiple in an acquisition or investor negotiations. 

That’s why adjusted EBITDA is crucial for IT service providers that are looking to sell their business or bring in external investors. Getting the adjusted EBITDA right can increase the company’s valuation by a whole multiple (or more) — meaning hundreds of thousands or more added to the purchase price. 

Common EBITDA Adjustments for IT Service Providers

Although adjusted EBITDA is different for each company, there are still common adjustments that tend to be used by most IT service providers. 

Note: EBITDA adjustments can both increase and decrease the value of your company. While they are more likely to do the former, it’s important to be clear truthful, and reasonable, so others can see how your business really works.

Here are just a few typical EBITDA adjustments you’ll see ISPs make. 

Adjustments for non-recurring expenses:

  • One-time bonuses for the owner or employees
  • Excessive travel for conferences or business that includes elements of personal expenses – ex a boat tour or rounds of golf, etc
  • Legal expenses in cases where the company was sued or is suing another party
  • One-off corporate events 

Adjustments for non-operating income or expenses: 

  • Above or below market salaries for owners
  • Above or below market salaries for employees (oftentimes these are family members)
  • Non-operating real estate, vehicles, boats, etc.
  • Personal insurance including health for extended family 
  • Charitable contributions

Adjustments for non-cash items: 

  • Stock-based compensation for employees
  • Excessive depreciation or amortization 
  • Asset write-downs
  • Deferred taxes

Adjustments for changes in working capital: 

  • Non-recurring investments into operating capacity
  • A one-time sale of assets (ie generating non-operating income)
  • Expenses or income from a related company
  • Rent adjustments below or above market

Additionally, the COVID-19 pandemic has added lots of one-time expenses that could obscure the true health of the business: 

  • Changes in IT infrastructure for remote workers
  • Discounts for customers who couldn’t pay the bills
  • Lease terminations
  • Sales of office furniture
  • Severance for laid-off employees
  • Additional legal costs
  • Provisions for future losses

How Adjusted EBITDA Is Used by IT Service Providers

As mentioned above, while adjusted EBITDA is not a strict accounting metric, it helps outsiders (e.g. financial analysts) evaluate the core of the business without unusual gains or expenses. Adjusted EBITDA growth over a few years, for example, shows that the core business is in a good place and makes forecasting easier. 

In turn, this gives potential acquirers a solid base from which they can calculate the company’s valuation based on growth and future returns, without being distracted by extraordinary events, such as the COVID-19 pandemic. 

Since EBITDA and adjusted EBITDA are common industry metrics, they are often used for benchmarking and comparing different IT firms. If one company’s adjusted EBITDA margin is 40% and another one’s is 30%, we know that the former is more efficient and can take a closer look at its financials. 

Adjusted EBITDA Shows Healthy Business Growth

It’s easy to be swayed by one-off gains and happily book large increases in profitability. But why rely on lottery tickets and external events? 

Adjusted EBITDA helps keep the business grounded, growing its core operations, which results in more realistic and resilient measurements over the long term. 

Not sure where to start with adjusted EBITDA? Contact the Host Broker, and we’ll guide you through the process — and even give your business a free evaluation. Why not know more about your business and how it performs compared to your industry peers? 

Deal dynamics: less than $5M in revenue for MSPs

Are you doing less than $5M of revenue as an MSP? In this latest episode of The Business of Tech, The Host Broker’s Hartland Ross joins Dave Sobel to talk about deal dynamics for MSP earning less than $5M in revenue per year.

If you enjoy this video, you might also want to check our previous interview with Dave Sobel where we discussed trends in managed services. Watch it here!

The Host Broker offers a free evaluation for owners of IT services businesses considering exiting. Learn about the acquisition process and find out what your company may be worth on the market.

If you have any questions, please don’t hesitate to contact us.

As a Seller, Why Work With an IT Business Broker?

The decision to sell your business is never easy. When you’ve spent years building something from the ground up, you want to make sure that your business continues to thrive, even without your day-to-day involvement.

Whether you’re thinking of selling because you want to retire, change industries, or have access to more opportunities post-merger, you only get one chance to do it right. That’s why having a partner you can trust during this process is critical. 

Working with a business broker who specializes in your industry means relying on the expertise of someone who understands your business and can guide you to the best outcome, navigating all the nuances based on the experience of closing hundreds of successful deals in the past. 

The Host Broker has been connecting buyers and sellers in the IT services industry since 2005. We’ve successfully completed hundreds of transactions for hosting companies, MSPs, ISPs, data centers, IaaS and SaaS providers, IT security firms, systems integrators, and more. As a result, we have an unmatched expertise when it comes to selling or buying companies in the IT sector. The best part — our services are free for sellers, since it’s the buyers who pay our fee.

When you’re thinking of selling your IT company, you might wonder if trying to find a buyer on your own or calling up a generic M&A broker is a good idea. It’s not. Here are 7 reasons why working with an IT business broker will lead you to a better result.

1. We only work with IT service companies

Unlike generic M&A brokers who advise on anything from grocery chains to gas stations, we specialize only in IT. That means we know the industry inside out.

We know what it’s like to build an IT business from scratch. In fact, our sister company eBridge Marketing offers a wide range of digital marketing services for IT companies worldwide.

We have up-to-date experience with new technologies and understand how they change the dynamics of the market. What’s more, our knowledge is cumulative and our industry insights get better with every complete deal. 

2. We are well-versed in valuations and industry jargon

More often than not, selling your business to a larger company comes with a lot of stress. M&A advisors and lawyers from the other side will try to overwhelm you with jargon during due diligence and pressure you into accepting a low-ball offer as a result. These are just the realities of business. 

Our experience allows us to quickly estimate fair valuations and help you negotiate deals that undervalue your business. And if you’re not sure what EBITDA, TTM, TEV, LOI, APA and SPA are — you don’t have to stress, we’ll walk you through the whole process step by step. 

3. We already have a large pool of global buyers

The business world is too large for any one company to keep track of. If you think that you can get the best price for your business by sending emails to a few local companies you like, think again. 

Expanding the pool of potential buyers and introducing more competition is one of the best ways to maximize the acquisition price.

At the Host Broker, we’ve been building up a marketplace of global buyers and sellers for nearly 20 years. Our buyers have the capital and the desire to acquire high-quality IT companies — it’s the ideal place for any seller to be. 

4. We know what questions to ask

Selling your business is not just about the price — it’s about finding the right home for your life’s work. Asking the right questions is key to finding the perfect buyer, making sure the deal goes through, and being confident in how your business will continue to operate in the future. 

Whether it’s general, financial, or operational questions, we know exactly what to ask to get the full picture you need to make a decision. 

5. We are aware of what can go wrong

All acquisitions are complex processes with hundreds of moving parts, which means that lots of things can go wrong at any given moment. 

That’s why working with a broker who can take all the necessary precautions can be so helpful. You don’t want to end up in a situation where a deal you’ve been working on for months falls apart because of something that wasn’t clarified in the beginning.

6. We are focused on the outcome, not the transaction

In facilitating acquisitions, and connecting buyers and sellers, we’ve been building a thriving marketplace of our own for nearly two decades. For us, reputation is everything. We don’t cut corners to make a quick buck and don’t try to cram as many transactions in every quarter as possible. 

We are focused on the outcome and are only satisfied when both the seller and the buyer are happy with their deal.

7. We are paid by the buyers and are free for the sellers

As an IT business broker, we are paid by the buyers and our services are free for the sellers. That means you can get all the advice, guidance, and help outlined above, and keep 100% of the proceeds from the sale as well. 

When you work with the Host Broker, you significantly expand your potential buyers’ market, improve the chances of getting a better price, decrease the likelihood of the deal blowing up, and get to sell your business to the buyer you really trust. 

Start exploring the opportunity of selling your business today by getting a free evaluation. Contact us or call us at 1-888-436-5262 if you have any questions or want to know what the process of selling your business might look like.

18 Questions Every Seller Should Ask Potential Buyers

If you’re an owner of an MSP, web hosting company, or other types of IT service and you’re looking to sell your business, there are a lot of factors to consider. Here are 18 questions you’ll want to put forward to potential buyers before signing a letter of intent or purchase agreement:

General Questions

  1. Do you have prior experience with acquisitions?
  2. Do you have any references from past transactions that you can share?
  3. Will you be maintaining our brand, or will you fold it under another brand?
  4. How long will you need for due diligence?
  5. Do you have a due diligence list prepared?
  6. Are there any deal breakers for you we should be aware of?

Financial Questions

  1. Where is your financing coming from?
  2. Is your financing contingent on anything?
  3. Will you be changing our prices? When?
  4. What are your expectations around a non-compete clause in terms of duration and scope?
  5. How do you see our business fitting into your growth plans?

Operational Questions

  1. Do you have experience supporting my type of customers?
  2. How long do you expect me to stay on post-close?
  3. Will you be keeping my employees on post-close?
  4. What level of support do you offer?
  5. Will you be migrating the customers to another facility, environment, or tech stack?
  6. Do you have boots on the ground in our market?
  7. Would you have a need for our office space?

Do you have any questions of your own about selling your IT service provider? Please contact us today.

The Sell Side Process for IT Service Provider Acquisitions

For owners of MSPs, web hosting companies, and other IT service providers, the proposition of selling their company can seem confusing and daunting. This video features Hartland Ross from The Host Broker clearing up what you need to know and what you can expect with the sell side process.

You can also check out our Comic Book which gives an overview of what the process is like from a Seller’s perspective.

Price Hike: What is Driving Higher Valuations of MSPs and IT Firm

Valuations for managed service providers and IT firms are increasing, and we’re seeing higher prices across locations and sectors. We’ve seen a number of factors driving higher valuations, leading to a market that is hotter than it has been in years. What this means for business owners is significant. On one hand, this may represent the right time to exit the business through a sale. On the other hand, there are compelling reasons to seek an acquisition to drive meaningful growth for your business.

In our view, these prices are not artificially high, because there are identifiable reasons that IT and managed service organizations are growing in value. From improved appetite in the broader market for IT services, to an increase in acquirer interest all around the globe, this post will examine why prices for IT and managed services organizations continue to rise. Further, we will explore how both buyers and sellers can make the most of the current market conditions.

The Tech Sector is Booming

One of the primary drivers of increased valuations for managed service providers and IT firms is the overall growth of the tech sector. In recent years, there has been a surge in demand for tech products and services across industries, as businesses of all sizes look to improve their digital capabilities. This has led to strong growth for many companies in the sector, and investors are eager to get a piece of the action. As a result, they are willing to pay premium prices for quality companies in the space.

This trend is likely to continue in the years ahead, as the demand for technology continues to grow, and as our digital transformation settles in. Businesses are increasingly reliant on digital tools, and that reliance is only going to increase over time. As a result, the tech sector is likely to continue its rapid growth, leading to even higher valuations for companies in the space.

Ongoing Consolidation

In recent years, there has been a surge in M&A activity as big firms have looked to acquire smaller ones to gain market share. This has put pressure on buyers to act quickly and to offer top dollar when they find a company they’re interested in acquiring.

Another factor that is driving consolidation is the shortage of qualified workers in the IT sector. With the rapid growth of the industry, there are not enough workers to meet demand. This has led to a situation where companies are willing to pay a premium to acquire talent. In some cases known as acqui-hires, the primary motivation for the acquisition isn’t to add new customers or lines of business, it’s to bring aboard the target company’s employees.

While this consolidation trend has been happening for a while, it’s likely to continue in the coming years. Ultimately, ongoing industry consolidation suggests sellers can expect high valuations for their businesses.

The Pandemic has accelerated Demand

The COVID-19 pandemic has had a major impact on the IT sector, accelerating demand for many products and services. For example, the shift to remote work has led to an increase in demand for cloud computing and other virtualization technologies. And as businesses look to improve their digital capabilities, they are increasingly turning to managed service providers for help.

These changing work norms for businesses around the world have also changed the services required from MSPs. Employees working remotely means that security and operations extend outside of the traditional workplace in ways they never have before. Businesses are more reliant on their tech partners than ever before.

Another factor brought on by the pandemic pertains to owners of IT firms nearing retirement age. For many of these owners, there were difficult challenges with customers, partners, and vendors in 2020, 2021, and even into 2022. And for some, these headaches accelerated their retirement plans, becoming the onus for entering the market as a seller.

New Types of Buyers in the Market

We are seeing new types of buyers enter the market for IT and managed service providers. In particular, we are seeing more foreign buyers and those in cross-functional industries showing interest. This is adding even more competition to the market and driving up prices.

It isn’t just buyers in other American locations coming to the table. Buyers from other countries and continents are coming to the table with aggressive offers as well. These acquisitions are being made for strategic reasons, the expansion of the provider’s service area, or for wholly financial reasons that have nothing to do with technology, staff, or capability at all.

In addition to foreign buyers, in recent years, there has been a growing trend of private equity firms going downmarket (evaluating smaller firms than they would have in the past) in the managed services space. This trend is being driven by a number of factors, including the desire to add new capabilities to existing portfolios and the increasing importance of digital transformations.

The “I” word

Finally, it would be a mistake to not consider the role of inflation in rising prices. Inflation is impacting the economy across the board. While six or eight months ago inflation was primarily affecting automobiles and gasoline, the devaluation of a currency relative to goods and services is now touching everything from food to aluminum. This broad wave pushing the economy to and fro certainly impacts the value of IT businesses looking to sell.

Critically, this impact is felt in different ways by buyers and sellers. For buyers, the raw number of an offer must be higher on account of inflation. For sellers, they are also likely considering the downstream or longer term effects of inflation by wondering to themselves: “if this continues, I’ll need even more money to comfortably retire or start a new venture. I’m not just thinking about now, I’m also thinking about five or ten years from now.”

Will these Valuations Continue?

While predicting the future of the IT and MSP market is as much supposition as science, market trends and conditions do indicate continued growth. Because no single factor is driving prices up then it stands to reason that the combination of factors at play will continue. For example, if there were a scarcity of IT companies, then that might drive prices higher until more companies came to market. However, a wide range of things is pushing valuations higher in different locations and segments of the IT space.

That, combined with the entrance of a larger buyer pool into the market indicates that IT and managed service providers will continue to be valued highly.

However, there is one caveat worth considering: commoditized services. Some services like basic network monitoring and help desk continue to head towards the realm of commoditization. In this scenario, customers have a hard time differentiating the quality of service between providers. These companies will struggle to keep up with the valuation growth that other, more specialized companies are experiencing. IT providers that offer a very deep and specific service – think modernizing legacy IBM workloads to work in a hybrid cloud or pen testing for public utilities or of course MSSPs – will continue to see increases in value.

How to Make the Most of the Current Climate

There are a few things that both buyers and sellers can do to make the most of the current market conditions. It’s important to have a clear understanding of what you’re looking for and what your goals are. This will help you to narrow your search and focus on the right opportunities. Make sure to do your due diligence. With prices as high as they are and with the risk of overpaying, it’s even more important to make sure that you’re getting what you’re paying for if you are an acquirer. If you are a seller, it is important to find an acquirer that meets not only your financial goals but also to ensure there is a cultural fit and that your timeline for a complete exit is met.

If you’re a buyer:

Be prepared to act quickly and pay a premium price.

Look for companies that are in high-demand sectors such as cloud computing and virtualization.

Consider acquiring talent through an “acqui-hire.”

If you’re a seller:

Now is a great time to sell your company. Valuations are at all-time highs.

Be prepared to negotiate hard and get the best price for your business.

Focus on buyers who are willing to pay a premium price and close quickly.

Entering the Market When the Time Is Right

With the market for IT and managed service providers heating up, prices are increasing across locations and sectors. There are a number of factors driving this increase, including broader growth in the tech sector, consolidation as seen previously, COVID and work from home, hiring and resource needs – “acqui-hire”, and new segments of buyers including foreign buyers and those in cross-functional industries. With all of these factors at play, it’s no wonder that prices are on the rise, and will likely continue to be.

Here at The Host Broker, we have helped hundreds of managed service providers and IT organizations through the acquisition process. We match buyers to sellers and serve as a trusted advisor throughout the process. Our team has the dedication, care, and expertise necessary to make the purchase or sale of an IT company a success. Contact us here to learn more about how The Host Broker can help when it’s time to buy or sell a hosting company, IT organization, or managed service provider.