What private equity firms look for when acquiring MSPs
An MSP can be a strong business but still be viewed differently once a private equity buyer enters the picture. At that point, the focus shifts to how well the company supports an investment case and how confidently a buyer can assess the opportunity.
If you are considering a sale, understanding what private equity firms look for when acquiring MSPs can give you a clearer picture of how buyers may assess your business. It can also help you prepare for the questions that are likely to come up during negotiations and due diligence.
What makes an MSP attractive to private equity
Private equity buyers typically look for a combination of strong financial performance, predictable revenue, operational stability, and opportunities for future growth. No single factor determines whether an MSP is attractive. Buyers often consider the following areas together:
Recurring revenue quality
Recurring revenue is one of the main attractions of the MSP business model because it can make future performance easier to predict. However, buyers will usually want to understand what sits behind the headline recurring revenue figure.
They may look at how much revenue is truly recurring, how customer agreements are structured, renewal patterns, pricing arrangements, and how consistent that revenue has been over time.
When recurring revenue is well documented and backed by strong customer relationships, it can give a buyer more confidence in the earnings they are acquiring.
Profitability and margin profile
Strong revenue growth is appealing, but buyers also want to know how much of that growth is translating into profit.
Private equity buyers may examine EBITDA, gross margins, historical margin consistency, labour costs, service delivery efficiency, and adjustments made to reported earnings. They will also want to understand whether current margins are sustainable and whether the business can grow without costs rising at the same pace.
In MSP private equity deals, steady and predictable profits can be just as important as strong revenue growth.
Customer retention and concentration
Recurring revenue can become less valuable if a large portion of it depends on only a small number of customers.
Buyers may look at customer concentration, retention rates, average customer tenure, contract terms, and the strength of key customer relationships. They may also want to know whether important accounts are closely tied to the owner or have relationships with several people across the organization.
A diversified customer base can make your business appear more resilient to buyers by reducing the potential impact of losing any single account after closing.
Management depth and owner dependence
One question private equity buyers are likely to ask is how well the business can operate without you being involved in every major decision.
If you are responsible for most sales, key customer relationships, technical decisions, or day-to-day management, the business may be more difficult to transfer to new ownership.
A capable management team with clearly defined responsibilities can help address that concern. It shows buyers that the company has leadership and operating knowledge beyond you and can continue functioning through a transition.
Operational maturity and reporting
Buyers need reliable information to understand what they are acquiring, so the quality of your MSP’s reporting and internal processes can make a meaningful difference.
They may review your financial reporting, customer and service-level data, contracts, internal documentation, operational processes, and key performance indicators. Clear, consistent records can also make due diligence more straightforward.
Operational maturity does not mean adding unnecessary complexity. It means being able to show buyers how your business operates, how performance is measured, and whether the information they are reviewing can be supported.
Service mix and market position
The services your MSP provides can influence how a buyer views both its current strength and future opportunity.
Buyers may consider your balance of managed services, cybersecurity, cloud, infrastructure, project work, and other offerings. They may also look at the industries you serve, your geographic reach, competitive positioning, and how clearly your MSP differentiates itself.
A focused market position can make it easier for buyers to understand where your company fits within their broader investment strategy.
Growth potential
Private equity buyers generally want to understand where additional growth could come from after they acquire your MSP.
That may include growing organic sales, cross-selling additional services, expanding into new geographic markets, moving into adjacent customer segments, or making future acquisitions.
The strongest growth case is usually supported by evidence. Buyers may look at your pipeline quality, customer demand, sales capacity, and the strategies your MSP uses for client acquisition to assess whether future growth is realistic.
Risk concentration and dependencies
Buyers will also look for areas where the business depends too heavily on a particular relationship, vendor, employee, technology platform, or revenue source.
These dependencies do not necessarily prevent a transaction. However, they can affect how buyers assess risk and may influence valuation or deal terms.
Identifying these risks before going to market gives you an opportunity to explain them clearly and, where possible, reduce unnecessary concentration.
Platform or acquisition potential
Private equity firms do not all acquire MSPs for the same reason. Some may be looking for your company to become a platform for future acquisitions, while others may see your MSP as a strong addition to an existing portfolio company.
If your MSP is being considered as a platform business, buyers will generally look for the leadership, systems, and operational capacity to support a larger organization. As an add-on, your MSP may instead be attractive because of its customer base, service capabilities, geographic presence, or other strategic benefits.
This can influence how private equity buyers approach MSP acquisitions, since the same business may be valued differently depending on the role it could play within their investment strategy.
What can make an MSP less attractive to private equity
Private equity interest can weaken when buyers see uncertainty around the durability or transferability of your business.
Concerns often become more significant when they are difficult to quantify, poorly documented, or discovered late in the process. Buyers may also become more cautious if the information you provide during diligence does not align with how you initially presented the business.
The presence of weaknesses does not automatically make your MSP unattractive. What matters is whether you understand those issues, can measure their potential impact, and have a credible plan for addressing them.
A buyer may be more comfortable with a known challenge that you have clearly explained than with an issue that surfaces unexpectedly late in the process.
How to prepare your MSP for private equity interest
Start by thinking about your MSP from a buyer’s perspective. If you are considering selling your MSP, it can also help to understand the sale process before you begin speaking with potential buyers.
Can you clearly explain how your company has grown, what has driven recent performance, and where future opportunities may come from? Just as importantly, can you support that story with reliable and consistent information?
It also helps to identify unusual trends or one-time events that could raise questions during due diligence. Explaining those issues clearly from the outset can help prevent buyers from drawing the wrong conclusions and make the process easier to navigate.
Even if you are not planning to sell immediately, this exercise can help you identify areas worth strengthening before you eventually approach the market.
Positioning your MSP for the right buyer
The right buyer for one MSP may not be the right buyer for another. Private equity firms can have very different priorities based on their investment strategy and existing portfolio.
One firm may be looking for a standalone MSP platform, while another may want an add-on acquisition. Preferences can also vary around company size, geography, service mix, management structure, and growth potential.
Understanding these differences can help you focus on buyers that fit your business and objectives. An experienced intermediary can help identify relevant buyers, position the opportunity, and manage discussions throughout the transaction.
At The Host Broker, we work with owners of MSP, hosting, cloud, and infrastructure businesses to position their companies for potential buyers and support them through the transaction process. Our goal is to help you find a deal that reflects your business’s strengths and aligns with your objectives.
Frequently asked questions
Why are MSP acquisitions attracting private equity firms?
MSPs can offer recurring revenue, established customer relationships, and opportunities for organic or acquisition-led growth, making the sector relevant to some private equity strategies.
Does customer concentration affect an MSP acquisition?
Yes. Heavy dependence on a small number of customers can increase perceived risk and may influence valuation, deal terms, or a buyer’s overall interest.
Do private equity firms prefer platform MSPs or add-on acquisitions?
It depends on the buyer’s strategy. Some seek MSPs capable of supporting further acquisitions, while others look for businesses that complement an existing portfolio company.
Does owner involvement affect private equity interest in an MSP?
Yes. Heavy owner dependence can complicate transition planning, while a capable leadership team may give buyers greater confidence in continuity after closing.
How important is due diligence preparation when selling an MSP?
Good preparation helps buyers assess the business more efficiently and can reduce avoidable questions or delays during due diligence.
MSP acquisition terms every first-time buyer should know
Buying an MSP for the first time can feel both exciting and challenging. You are reviewing financial statements, learning legal terminology, and trying to understand how experienced buyers evaluate risk. Even a single unfamiliar term can slow down conversations and create uncertainty during the process.
If you are a first-time MSP buyer, understanding the language used throughout an acquisition can help you make informed decisions and communicate with confidence. This guide explains the key terms you are likely to encounter during the buying process in simple, easy-to-understand language.
What does MSP acquisition mean?
An MSP acquisition is the process of purchasing a managed service provider business. In an acquisition, you are buying an operating company that already has active clients, recurring revenue, staff, vendor relationships, and established internal systems.
Some acquisitions involve purchasing the entire business, while others focus on selected assets or a controlling ownership stake. The structure of the deal often depends on the size of the company, the seller’s goals, and your long-term plans.
Before entering negotiations, it is important to understand how the business generates revenue, retains clients, and manages day-to-day operations. Small operational or financial details can affect valuation and integration planning later on.
Financial terms every MSP buyer should understand
Monthly recurring revenue
Monthly recurring revenue, often called MRR, is the predictable income generated from ongoing service agreements. Buyers often review this figure closely because it reflects revenue consistency and client retention.
Stable MRR usually signals a healthy and reliable service model. Sudden fluctuations, however, may require additional investigation during the MSP due diligence process.
Annual recurring revenue
Annual recurring revenue, or ARR, represents the yearly value of recurring contracts. It is typically calculated by multiplying MRR by twelve.
ARR helps buyers compare businesses more consistently and evaluate long-term revenue stability.
EBITDA
EBITDA stands for earnings before interest, taxes, depreciation, and amortization. It is commonly used to measure operational profitability.
In MSP acquisitions, EBITDA often influences valuation multiples. However, buyers should still assess how sustainable those earnings will be after the ownership transition.
Seller’s discretionary earnings
Seller’s discretionary earnings, commonly known as SDE, adjust profit to reflect the total financial benefit available to an owner-operator.
This figure may include salary adjustments, personal expenses, or one-time costs. Smaller MSPs often use SDE instead of EBITDA during valuation discussions.
Gross margin
Gross margin measures the percentage of revenue remaining after direct service delivery costs are deducted.
Healthy margins can indicate operational efficiency and pricing discipline. Lower margins may suggest service delivery issues, inconsistent pricing structures, or excessive labour costs.
Churn rate
Churn rate measures how often clients cancel services or reduce their spending.
Low churn often reflects strong client relationships. High churn deserves closer analysis because it may affect future revenue stability.
Valuation terminology explained
Valuation multiple
A valuation multiple is the number applied to earnings or recurring revenue to estimate business value.
MSPs with stable contracts, a diversified client base, and consistent profitability may attract higher multiples. Risk factors usually lower valuation expectations.
Normalized earnings
Normalized earnings adjust financial statements to remove unusual or non-recurring items.
This process gives you a clearer view of how the business may perform under new ownership.
Goodwill
Goodwill represents the intangible value attached to the business. This can include brand reputation, client loyalty, internal processes, and the quality of recurring revenue.
In MSP transactions, goodwill often forms a significant portion of the purchase price.
Revenue multiple
Some MSPs are valued based on recurring revenue rather than profit-based calculations.
For example, an MSP with strong recurring contracts and predictable client retention may receive a valuation based directly on its ARR or MRR performance.
MSP due diligence terms you should know
Due diligence
Due diligence is the formal review process completed before finalizing an acquisition. It covers financial records, contracts, operations, compliance, staffing, and technology systems.
It is used to identify potential risks and validate seller information before closing the transaction.
Data room
A data room is a secure online repository where sellers upload confidential documents for buyer review.
You may find tax records, client agreements, payroll details, vendor contracts, and operational reports within the data room.
Quality of earnings report
A quality of earnings (QoE) report evaluates whether a company’s reported profits are accurate and sustainable.
This analysis can help identify irregular revenue patterns, aggressive accounting practices, or inconsistent expense reporting. It may help you avoid costly surprises after the acquisition closes.
Client concentration risk
Client concentration risk refers to heavy reliance on a small number of customers.
If one client generates a large share of revenue, losing that account after closing could significantly impact cash flow.
Contract transferability
Some client contracts contain clauses requiring approval before ownership changes take effect.
Reviewing contract transferability early in the process can help reduce disruptions and avoid delays during the transition.
Legal terms commonly used in MSP acquisitions
Letter of intent
A letter of intent, or LOI, outlines the proposed terms of the acquisition before final agreements are prepared.
It usually includes pricing expectations, payment structure, timelines, and exclusivity periods.
Asset purchase agreement
An asset purchase agreement allows you to purchase selected business assets instead of acquiring the entire corporate entity.
This structure can provide flexibility when managing liabilities and operational risks.
Share purchase agreement
A share purchase agreement transfers ownership of the company itself, including its assets, contracts, and existing obligations.
You should review liabilities carefully before proceeding with this structure.
Earn out
An earn-out is a payment arrangement tied to the business’s future performance after closing.
This structure can help buyers and sellers align expectations when valuation opinions differ.
Non-compete agreement
A non-compete agreement limits the seller’s ability to launch or join a competing business after the transaction closes.
These agreements help protect client relationships, proprietary knowledge, and operational stability during and after the transition period.
Operational terms that affect acquisition success
Key person risk
Key person risk arises when a business depends heavily on a single individual for client retention, technical expertise, or operational leadership.
If relationships are tied closely to the owner, transition planning becomes especially important.
Integration plan
An integration plan outlines how systems, staff, vendors, and client communications will be managed after the acquisition.
Clear planning can reduce confusion and support smoother operational alignment.
Stack consolidation
Stack consolidation refers to the process of aligning software tools, cybersecurity platforms, and operational systems across the combined organization.
This process often takes time and careful coordination.
Client retention rate
Client retention rate measures how successfully the business keeps customers over a specific period.
Strong retention often reflects service consistency and stable account management.
MSP buyer terminology that can signal risk
Some acquisition terms deserve closer attention during negotiations because they may indicate potential financial or operational risks.
Adjusted EBITDA
Adjusted EBITDA can provide useful insight, but overly aggressive adjustments may artificially inflate profitability.
Always request detailed explanations for any financial add-backs included in calculations.
Project revenue
Project revenue comes from one-time work instead of recurring managed contracts.
An MSP heavily dependent on project revenue may experience less predictable cash flow over time.
Verbal agreements
Undocumented agreements with clients, employees, or vendors can create uncertainty after closing.
You should confirm that all important obligations are documented properly before finalizing the transaction.
Deferred revenue
Deferred revenue represents payments collected for services that have not yet been delivered.
As the buyer, you may become responsible for fulfilling those obligations after closing.
How MSP brokers help first-time buyers
Reviewing your first MSP acquisition can feel overwhelming at times. Financial terms such as EBITDA, earn-outs, client concentration, and working capital adjustments often appear throughout negotiations and legal discussions.
An MSP broker can help simplify these conversations by explaining how specific terms relate to the business being evaluated. They can also help you identify revenue risks, contract concerns, and operational issues during MSP due diligence.
At The Host Broker, we work with buyers throughout the acquisition process, helping them better understand deal terminology, valuation discussions, and transaction structure before making important decisions.
Conclusion
Understanding MSP acquisition terminology can help you evaluate opportunities with greater confidence and make clearer decisions throughout the buying process. From valuation metrics to legal agreements, knowing what these terms mean can make conversations, negotiations, and due diligence reviews easier to navigate.
Frequently asked questions
What is due diligence when buying an MSP?
Due diligence is the process of reviewing financial records, contracts, operations, and client relationships before completing the acquisition of an MSP business.
How is an MSP valued before acquisition?
An MSP is usually valued using EBITDA, recurring revenue, profitability, client retention, and growth trends. Risk exposure and operational stability also influence valuation expectations.
How can an MSP broker help first-time buyers understand acquisition terminology?
An MSP broker explains transaction terms, reviews deal structures, and helps you interpret financial information clearly before moving forward with negotiations or agreements.
Why is recurring revenue important in MSP acquisitions?
Recurring revenue provides predictable income and helps buyers evaluate long-term stability, client retention, and overall financial consistency within the MSP business model.
What is client concentration risk in an MSP acquisition?
Client concentration risk arises when a large share of revenue depends on a single customer, creating financial exposure if that relationship changes after closing.
What does an earn-out mean in an MSP deal?
An earn-out is a payment structure where part of the purchase price depends on future business performance after the acquisition is completed.
How MSP Acquisition Valuation Differs From Internal Valuation
When MSP owners think about growth or exit planning, valuation quickly becomes a central question. The figure you calculate internally for planning purposes can differ significantly from what a buyer is willing to pay in a real transaction.
That gap reflects differences in perspective, risk tolerance, and market realities. Understanding how and why those numbers diverge is essential if you want to plan strategically, negotiate confidently, and avoid surprises when you bring the business to market.
What is internal MSP valuation?
Internal valuation is usually done for planning, reporting, or strategic decision-making. It may be used for shareholder discussions, estate planning, partnership buyouts, or long-term growth modelling.
An internal MSP business valuation often considers:
- Historical revenue performance
- Profit margins
- Growth projections
- Perceived goodwill
- Comparisons to public software or technology companies
Internal valuations often include optimistic assumptions about growth, client loyalty, and operational strength. They may not fully account for risks that an external buyer would carefully evaluate.
What is MSP acquisition valuation?
An MSP acquisition valuation reflects what a qualified buyer is willing to pay under real market conditions.
It is influenced by:
- Company size
- Risk assessment
- Due diligence findings
- Deal structure
- Financing environment
- Transition complexity
- Competitive buyer interest
Buyers focus on adjusted EBITDA, recurring revenue quality, contract terms, customer concentration, and operational maturity. The business is priced based on both current performance and future risk.
Why internal valuations are often higher than acquisition valuations
Many MSP owners are surprised when buyers’ offers come in lower than their internal numbers. This difference happens because of several factors:
Emotional attachment and goodwill assumptions
Owners build relationships, reputation, and trust over the years. Internally, that goodwill feels substantial. Buyers, however, discount the value that depends heavily on the owner remaining involved.
Risk adjustments
Buyers reduce valuation for:
- Customer concentration
- Short-term contracts
- Project heavy revenue mix
- Outdated documentation
- Key employee dependency
- Owner-led sales
Internal valuations rarely apply these adjustments as aggressively.
Market-based multiples
Some owners refer to SaaS or fast-growing technology multiples when estimating their company’s worth, but MSPs operate differently. Buyers base their valuation on actual transactions and consider factors such as profitability, business scale, recurring revenue percentage, and customer churn.
As an aside, even many certified business valuations for MSPs are flawed because they rely on NAICS codes to find comparable transactions. MSPs don’t fit so nicely into a particular NAICS code. There are multiple to choose from, and they have overlaps with other similar businesses.
A structured approach examines multiple MSP valuation drivers to understand how various operational and financial metrics affect the final sale price.
Deal structure impact
Earnouts, vendor financing, working capital adjustments, and holdbacks can significantly change the effective value.
Internal valuations often focus only on a gross number.
How buyers determine the value of an MSP
Professional buyers follow a disciplined framework. While details vary, most consider:
Adjusted EBITDA
They normalize earnings by adjusting for owner compensation, discretionary expenses, and one-time costs to determine sustainable profitability. Watch our video on How to Calculate Adjusted EBITDA for MSPs.
Revenue quality
Recurring managed services revenue carries more weight than revenue from projects, break-fix, or software/hardware sales. Contract length and auto-renewal clauses also matter.
Customer diversification
Heavy reliance on one or two major clients increases risk and reduces valuation. It can also cause lenders to shy away from financing an acquisition, which will reduce the potential buyer pool.
Operational maturity
Documented processes, scalable systems, automation, and a capable management layer increase buyer confidence.
Growth stability
Buyers favor predictable moderate growth over volatile spikes.
Which valuation matters when preparing to sell?
Acquisition valuation is what ultimately determines the outcome of a sale.
Internal valuation still has value for:
- Benchmarking progress
- Preparing for future exit
- Identifying operational gaps
- Aligning shareholders
When you begin the sale process, market-driven valuation is what counts. Many owners begin with our MSP valuation calculator to model how profitability and multiples affect potential outcomes. This provides a market-aligned starting point.
Why MSP business valuation matters before selling
Understanding valuation early gives you leverage.
It allows you to:
- Improve profitability before going to market
- Address customer concentration issues
- Build management depth
- Structure contracts strategically
Preparation reduces surprises and positions owners to negotiate with confidence.
Final perspective
Internal valuation reflects belief and aspiration. Acquisition valuation reflects risk, structure, and market reality.
The difference between these numbers can be significant. Understanding how buyers think gives you control over timing, preparation, and outcome.
At The Host Broker, we help MSP owners navigate this process with clarity and confidence. That insight strengthens strategy and leads to more effective negotiations.
Frequently asked questions
Can improving operations increase the acquisition value of an MSP?
Yes. Streamlining processes, documenting workflows, building a capable team, and reducing owner dependency can significantly increase an MSP’s value. Buyers reward operational maturity because it lowers risk and ensures a smoother transition, directly impacting the final MSP acquisition valuation.
How does owner involvement affect MSP business valuation?
High owner dependency can lower an MSP’s perceived value. Buyers often adjust valuation downward if the business relies heavily on the owner for sales, client relationships, or operations. Reducing this dependency strengthens the business and can improve the outcome of a professional MSP business valuation.
What factors influence the value of an MSP business?
Key factors include recurring revenue percentage, profitability, customer concentration, contract length, churn rate, operational maturity, management depth, and overall growth stability. Market conditions and buyer demand also play a key role.
How do buyers determine the value of an MSP?
Buyers analyze normalized earnings, apply comparable transaction multiples, assess risk exposure, and consider integration complexity. They also evaluate deal structure, financing terms, and strategic fit before finalizing a price.
Why does MSP business valuation matter before selling?
Valuation insight allows owners to understand if they’ll get enough compensation to retire, start their next business venture, buy their dream home, or whatever else may be motivating the sale. It is also important to talk to your CPA to understand what your after tax compensation will likely be.
Thinking About Buying Your First MSP? Here’s What You Need to Know
Thinking about expanding your tech empire or making your first foray into the world of Managed Service Providers (MSPs)? You’re in good company! The MSP market is buzzing with opportunity, but navigating your first acquisition can feel like charting unknown waters. This post is your compass, offering insights into what makes a successful MSP purchase and how to avoid common pitfalls.
Why the Buzz Around MSP Acquisitions?
For years, the recurring revenue models of IT services were often misunderstood by the broader financial world. But times have changed! Lenders and investors now recognize the immense value and stability within the MSP sector, making it an attractive space for both seasoned entrepreneurs and newcomers looking to grow.
However, with this increased interest comes a competitive landscape. There are significantly more buyers than sellers, which means you need to stand out from the crowd. It’s not just about offering the highest price; it’s also about building trust and demonstrating a clear vision for the future of the acquired company.
The Journey to Your First MSP Acquisition: Key Considerations
So, what does it take to make a smooth and successful acquisition? Here are some critical elements:
1. Establish a Clear Process and Professional Guidance
One of the biggest stumbling blocks for potential buyers is a lack of a defined process. Approaching an acquisition without professional advisors (think CPAs and attorneys specializing in M&A) and a comprehensive due diligence list can quickly erode a seller’s confidence. Having a structured approach signals seriousness and professionalism.
2. Build and Maintain Trust
Acquisitions are often deeply personal for sellers who have poured their heart and soul into building their business. Many deals fall apart not because of price, but because of a breakdown in trust. Be transparent about your financing, your intentions, and any contingencies. Show the seller that you genuinely care about their “baby” – their customers and employees. Often, sellers prioritize the well-being of their team and clients even over the highest offer.
3. Embrace Speed: Time Kills Deals
This is a golden rule in M&A: “time kills all deals.” Delays can lead to buyer or seller fatigue, and ultimately, a loss of momentum and trust. Remember, both parties are likely managing their existing businesses while trying to navigate the complexities of an acquisition. Efficiency and responsiveness are key to keeping the process moving forward.
Beyond the Deal: What Sellers Truly Value
While the financial offer is important, many sellers are looking for more than just money. They want assurance that their legacy, their customers, and their employees will be well-cared for under new ownership. Demonstrating your commitment to their success post-acquisition can be a powerful differentiator.
Ready to Make Your Move?
Acquiring your first MSP is a significant step, but with the right approach and a clear understanding of the market dynamics, it can be an incredibly rewarding venture.
We recently hosted a webinar that delved deeper into these very topics, offering actionable advice and real-world insights into the MSP acquisition journey. Watch it here.
Need expert guidance in buying an MSP? Contact us today! We publish an updated list of available MSPs each week to help you find your perfect match.
Podcast: What do you need to know before acquiring your first MSP?
The MSP acquisition landscape is hotter than ever, with more buyers than sellers and fierce competition for quality businesses. If you’re looking to grow through acquisitions, standing out requires more than just offering the highest price.
In the latest Technology Reseller News podcast, Hartland Ross joins Doug Green for an insightful podcast episode, diving into the complexities of acquiring an IT company or MSP.
Key takeaways include:
- Define Your Acquisition Criteria – Knowing what you want (and don’t want) ensures you focus on the right opportunities.
- Build Trust with Sellers – Sellers care about their employees and customers post-sale. Transparency and a clear transition plan make a difference.
- Move Fast – Time Kills Deals – Slow responses and inefficient due diligence can cause sellers to walk away.
- Understand Deal Structures – Earnouts, financing, and integration planning play a crucial role in post-acquisition success.
If you’re serious about MSP acquisitions, you won’t want to miss this discussion.
Need help navigating MSP acquisitions? Contact us to discuss your buying strategy!
SMB Community Podcast: Hartland Ross – Mergers and Acquisitions
Jost James sits down with Hartland Ross to talk about Mergers and Acquisitions. Check out the full Podcast episode below or click this link to listen.
Do you have any questions of your own about selling your IT service provider? Please contact us today.
Marketing Strategy for MSPs during COVID
Hartland and Devin were recently invited to join the host of CompTIA’s BizTech podcast, Miles Jobgen, to discuss marketing MSPs during COVID. Based on the current marketing conditions, what growth strategies make sense? And given those strategies, what marketing tactics make sense?
If you’d like to give the podcast a listen, you may find the episode here. Also be sure to check out the accompanying blog entry on our sister-site www.ebridgemarketingsolutions.com. Enjoy!