One of the most common questions we hear from MSP owners considering a sale is: “What kind of valuation can I expect?” That’s a tough question to answer without knowing the specifics of your business—which is why we offer a Free Evaluation .
However, for MSP owners who are in the early stages of exploring an exit and are simply seeking a rough estimate, we’ve created the tool below. Use this calculator to get a general idea of what your business might be worth:
One of the main factors influencing an MSP’s valuation is the yearly revenue. More revenue means that buyers are usually willing to pay a larger multiple of earnings.
Having a higher level of earnings as a percentage of yearly revenue results in a larger valuation.
Having a high degree of revenues be monthly recurring revenue achieves a higher valuation. Buyers typically pay less when revenues are from projects or break/fix.
A primary market has greater than 5M population, a secondary market has 2M to 5M, and a tertiary market has less than 2M. The larger the market, the better the valuation.
Buyers are typically willing to offer more for MSPs that have a growth story over those whose revenues have been flat or declining.
Please note: This calculator provides only an approximation based on a few key factors. The actual market value will depend on many other variables and buyer preferences.
At The Host Broker, we help owners of MSPs of all sizes and in all geographies find good homes for their customers and employees. Sellers who work with us typically receive multiple offers to choose from—helping ensure they get strong value for their businesses.
If you’re interested in discussing whether selling your MSP is the right move for your career and personal situation, please contact us to start the conversation.